Within a business, various operations such as sales, customer support, project management, and marketing necessitate the use of multiple applications to facilitate their respective processes. This means you might end up managing eight or more different applications. However, without establishing a means for these applications to communicate and share information, your business operations could end up operating in isolation.
This is where the role of an integration platform becomes crucial. It ensures that you create an interconnected ecosystem of applications that collaborate with one another, rather than having a collection of standalone apps operating independently.